About Spiffy

Our CEO & Co-founder, Karl Murphy, transformed a military and brick-and-mortar car wash career into the well run machine that is Spiffy. Karl leads Operations and Sales, growing the business across geographies, channels, and services. Karl began his military career as a rifle and scout platoon leader who served in the 82nd Airborne Division’s 3rd Brigade during Operations Desert Shield and Desert Storm. He served in Fort Bragg, NC, as well as Saudi Arabia and Iraq. Captain Murphy was also selected to serve as his unit’s Air Operations Officer, making him responsible for the airborne deployment of over 3,000 soldiers and 200 vehicles on 18 hours notice anywhere in the world. In 2019, Karl received the Veterans of Influence award from the Triangle Business Journal. When he’s not inspiring the Spiffy troops, Karl can usually be found on his bike.

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Ryan Eade joined Spiffy in January 2016 as our Chief Technology Officer. Ryan has grown our technology platform from a single-server application to a suite of products, including the Consumer App, Technician App, Fleet App, and our Conductor backend, which manages many aspects of the business. This growth included migrating Spiffy’s core technology to the AWS cloud utilizing secure, redundant, fault-tolerant architecture that scales with the company. Prior to joining Spiffy, Ryan spent over a decade implementing software in the healthcare industry. He served as a Domain Architect for Atrium Healthcare in Charlotte, NC, and later at Dignity Healthcare in San Francisco, CA. During this time, he worked on scaling systems to support over 50,000 concurrent users and implemented integrations across dozens of disparate hospital systems. Ryan also spent several years consulting as a mobile application developer, designing and developing apps for companies including Michelin, Mobil 1, Raycom Sports, and the ACC. Ryan has a BS in Technology Education with a minor in Graphic Communications from North Carolina State University

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Brian Chapman joined Spiffy in February 2017 as our first “Digital Marketing Ninja” tasked with scaling all digital marketing initiatives across B2C and B2B lines of business. Promoted to Director of Growth in late 2018, and then promoted to VP of Growth Marketing in late 2022, Brian has been a key member of our Go-To-Market team, helping to build and scale fleet lead generation programs, product marketing, and consumer marketing across all corporate and franchise geographies. Prior to joining Spiffy, Brian was a ‘Dude’ - working in digital marketing at Dude Solutions (now Brightly) in Cary, NC.

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Chris Zarate joined Spiffy in Feb 2017 and serves as Vice President of Field Operations West. Prior to joining Spiffy, Chris was a Regional Manager in the service industry. He has worked with companies like Panera Bread, Coffee Bean and Tea Leaf and California Pizza Kitchen. Chris lives on the West Coast with his wife and 2 children. Chris is a dedicated youth baseball coach who enjoys leisurely time at the beach.

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Spiffy's VP of Strategy, Connor Finnegan, joined Spiffy in 2019, leading corporate strategy and partnership development. He has extensive experience in SaaS product development, business implementation and go-to-market product strategy. Prior to joining Spiffy, Connor was a senior product manager at IHS Markit, a leading financial information and service provider, and an investment banking associate at Deutsche Bank in New York. Connor holds a BS from the University of Dayton, and a MBA from Duke University's Fuqua School of Business. Connor's love for iced coffee, the English premier league soccer and his two young kids combine for the perfect weekend morning routine where he roots on Liverpool FC with a baby bottle in one hand and homemade cold brew in the other.

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Garrison Ramoso joined Spiffy in January 2020 to focus initially on fleet sales on the West Coast as well as Vehicle 2.0 opportunities. Since then, his responsibilities have expanded to include fleet sales and business development responsibilities for Spiffy nationwide. Prior to joining Spiffy, Garrison led high performing teams at eBay focused on emerging markets in various categories including Motors. He also established fleet sales for YourMechanic and redefined the sales team at SurveyMonkey prior to their IPO. Garrison has an MBA from San Jose State University and a BA from Fairfield University in CT. When he’s not working to find ways to make fleets more efficient, you will find him either cycling, at the gym or shuttling his daughters to one of their many volleyball and gymnastics events.

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Jim Wilson joined Spiffy in 2021 and serves as the Vice President of Field Operations East. Prior to joining Spiffy, Jim was a Regional Vice President with Advantage Rent A Car overseeing the MidAtlantic and Northeast. He also held various titles within the Rental Car industry. Jim graduated from Villanova University with a Bachelors degree in Business Administration. Jim spends his free time fishing, boating and enjoying the outdoors.

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Matthew recently joined Spiffy as part of the NuVinAir acquisition, where he served as Vice President of Franchise Operations. His primary responsibilities include driving sales in the NuVinAir/Spiffy Tumbler Division, which provides fast and effective odor remediation in the automotive space, including rental, dealership, fleet, and reconditioning. He will lead a team of Field Representatives.

Matthew spent four and a half years at NuVinAir, where he helped build the brand as the Director of National Programs before taking over Franchisee responsibilities. He started his career in sales at CarMax, where he spent 19.5 years building the CarMax brand as a Location General Manager in several states.

Matthew has a BS in Marketing Management from Metropolitan State University in St. Paul, MN.

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Tim Downey joined Spiffy in January 2023, as our VP and GM of Smart Tumbler. Prior to joining Spiffy, Tim was the Co-Founder and CEO of Tealpass, an Ed Tech startup focused on digitizing traditional plastic Student ID card infrastructures within universities all over the country. On top of his many years of startup experience, Tim has led high growth teams and worked within some of the fastest growing B2B SaaS organizations in the world, including going through an $8 billion dollar acquisition and one IPO. Tim has a BA from Belmont University in Nashville,TN, and is currently pursuing an MBA from Duke University- The Fuqua School of Business. When Tim isn't growing Smart Tumbler into a pillar of the automotive industry, he is likely traveling with his wife Catherine, at the gym, or playing drums for his local Raleigh, NC band.

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An accomplished automotive executive with nearly 20 years of experience working in key leadership roles for prominent, industry-leading brands. Troy is currently EVP and Chief Operating Officer of Spiffy Devices, after joining as part of the 2024 NuVinAir acquisition. His career achievements include spearheading a $500M brand extension called AutoNation USA for AutoNation, the country's largest automotive group, requiring conceptualization, buildout, and implementation of a technology-driven business model. Troy leads with a passion for empowering teams and positioning them for success while driving strategic business decisions. Based in Southern California with his wife and three children, Troy enjoys spending downtime on his extended family’s Napa Valley ranch.

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